Robert Reina

Creative director · New York

Creative director.
I ship the code too.

A decade of creative direction for Meta, the New York Stock Exchange, and Ernst & Young. Now I build the software my own discipline runs on.

02 · The numbers

Set in mono. Tabular alignment for free, and it reads as terminal output rather than marketing.

54,582lines of typescript
54api routes
33migrations in four months
~20custom sites shipped
500+executive decks delivered

03 · Cashtag Awards

An awards show at the NYSE, and a promo deadline that had already started.

The landing page went live in 48 hours.

An awards show at the New York Stock Exchange, presented by Polymarket. The venue fixed the date before the site existed.

Over the next four months it became a voting platform. Magic-link sign-in, one vote per email, 12 categories, four serverless functions, an admin panel. It had to be a different product at four different points in time.

The date never moved. Everything else did.

04 · The practice

Four more tools, same template, escalating scope. Repetition is the argument.

  • 01

    Ads Demo Tool

    The advertiser could not picture it, so I rebuilt the product as a sandbox.

    1,556 lines · one file · public

  • 02

    Proposal Builder

    I built the software my sales team runs on.

    54,582 lines · 54 routes · 15 tables

  • 03

    Recap Builder

    The campaign ends and the client wants a recap. We rebuilt it by hand every time.

    3,763 lines in one file

  • 04

    Custom Sites

    One system, twenty faces.

    ~20 sites · vanilla html · no framework

05 · Previously

A decade of brand and experiential work, compressed. Borrowed authority, not a pillar.

  • 24

    Chicago Sports Network

    Brand built in four months. 24M fans on day one.

  • 20

    Meta Partnerships

    Global creative output across four years.

  • 24

    Meta × Kings County Tennis League

    Zero budget. Full room.

  • 24

    Threads Throne

    Built in Threads’ visual language. Went global.

  • 24

    Meta × Boardroom

    The room that changed the narrative.

  • 25

    CHSN × Wind Creek

    The pitch deck that closed the deal.

  • 21

    Blue Wire Podcasts

    A modular deck that built a business.

  • 19

    Bleacher Report

    Sports media at full speed.

500+ executive decks delivered

NYSEMetaErnst & YoungChicago Sports NetworkPolymarketStocktwits

06 · The offer

Stated plainly.

I find where the design work is bleeding time, and I build the thing that stops it.

Most people design or build. The hard part of automating design work is not the code. It is knowing which 80% of the output is templatable and which 20% still needs a person.

I do not write every line. I decide what gets built, why, and when it is wrong.

07 · Contact

robert@reinalabs.com

Available for project-based engagements, fractional creative direction, and full-time roles.